Just a thought on Niches

Just a thought on Niches

Since starting this blog nearly two years ago, I’ve asked myself the same question millions of times. What is my niche? What do I specialise in?!

I’ve had blogs before, I had my own online shop, I even had an online magazine I worked full time on, which was moderately successful…they all had niches. Yet, even though I followed every piece of advice with these websites, I didn’t like them, I ended up closing them down all for the same reason – they didn’t feel right…they didn’t feel like me.

Why did I start pe-ta.com?

I wanted a place that was all mine, a place I could share my stories, my life, my cats, my food and all the wonderful moments I experience. Taking a step back, I can see that this is exactly what it is. It’s always important to remember why you started.

As online peeps (I won’t use the word influencers – I think it is SO overused nowadays) we are bombarded with advice, e-mails, videos, newsletters, posts, allll about what we should be doing, and what we could be achieving if we were to do it. We begin searching for our “niche”. How do we sell ourselves? Who are we?! Eventually it starts chipping away at our personalities, our identities.

I’m calling bullshit. I wrote a post on not needing a niche exactly a year ago, and I still stand by all that I said. I don’t think you need a specific purpose to succeed, I don’t think you need a niche as such. I think you need to be you. An honest, truthful, raw portrayal of you – not every part of you but the parts you want to share with the world. You are your own niche, you are you and noone, no matter how hard they try, can replicate that.

So, if you think along the same lines as I do, just be completely and utterly unapologetically you and those who get you will love you for it, and those who don’t just aren’t your kind of readers.


Peta x

A.K.A The Professional Cat Lady





  1. October 22, 2017 / 1:10 pm

    Here here and hell yeah to this! I went through a whole thing of trying to ‘fit in’ and then thought… why the heck am I trying to be someone I’m not when I actually am a boring cat lady who lifts weights for fun and wears reindeer leggings most of the day (yeah, wearing them right now!) and some people happen to like that! When you put that poll on Twitter the other day I honestly couldn’t define you by one single things, as I know you as all of those things and would hate it if any of them weren’t featured on your content because they are you. As much as the word ‘authentic’ is overused, you are exactly that, and that is why I love ya! Let’s just be who we are, crazy cat moments and, in my case, fabulously warm Primark reindeer leggings from a hundred Christmases ago! Lucy xxx

    • Peta
      October 23, 2017 / 10:26 am

      Yes Lucy Yes Yes Yes!! I popped the poll on twitter because I wondered if others viewed my blog as I do, and it really seemed like they do! YAY! Here’s to being crazy cat ladies!! xx

  2. October 22, 2017 / 3:06 pm

    This is EXACTLY right! There have been SO many times in my life where I’m changing and I’ve had to take a step away from my blog (like right now) to figure out exactly where I want to be. To me, calling it a niche feels like it should define you. I want my blog to evolve with me. And that means changing my “niche” as well!

    • Peta
      October 23, 2017 / 10:27 am

      Absolutely Daniella, as you grow and change, so should your blog. 🙂 I couldn’t agree more! xxx

    • Peta
      October 23, 2017 / 10:27 am

      Exactly Courtney!! Who doesn’t love a cat photo anyway?! xx

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